Collection of Personally Identifiable Information
Many of the features of bestkids.com are available to you without your providing personally identifiable information. Personally identifiable information generally includes information that could be used to determine your identity, such as your name, address, phone number, e-mail address, and birth date. The following are certain situations in which Bidwise Media may collect personally identifiable information from you:
Registration for Newsletters
Bidwise Media collects personally identifiable information from you if you register online for one of Bidwise Media’s newsletters. When you register online with Bidwise Media, Bidwise Media asks for personally identifiable information like your name, e-mail address, birth date, gender, ZIP code, occupation, industry, personal interests and other demographic information.
Use of Comments
Bidwise Media may collect personally identifiable information from you if you choose to fill out any forms, profiles, or surveys on bestkids.com.
If you send Bidwise Media personal correspondence, such as emails or letters, or if other users or third parties send Bidwise Media correspondence about your activities or postings on bestkids.com, Bidwise Media may choose to collect such information into a file specific to you.
Bidwise Media may receive your personally identifiable information from one of Bidwise Media’s business partners.
Use of Personally Identifiable Information
Bidwise Media uses your personally identifiable information as follows:
- to improve Bidwise Media’s marketing and promotional efforts, analyze site usage, improve Bidwise Media’s content and product offerings, and customize Bidwise Media’s content, layout, and services;
- to contact you and deliver information to you that, in some cases, is targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of bestkids.com;
- to fulfill your requests for certain products and services;
Disclosure of Personally Identifiable Information
Bidwise Media does not currently sell your personally identifiable information. The following describes some of the ways that your personally identifiable information may be disclosed in the normal scope of business:
Bidwise Media may aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for their marketing and promotional purposes. For example, Bidwise Media may aggregate personally identifiable information and disclose it to network advertisers in a non-personally identifiable manner as set forth in the section entitled “Network Advertisers,” set forth below. Bidwise Media does not disclose your information in a personally identifiable manner to such third party advertisers without your consent.
External Service Providers
Internal Service Provider
Notwithstanding the foregoing, Bidwise Media reserves the right (and you authorize Bidwise Media) to share or disclose your personally identifiable information when Bidwise Media determines, in its sole discretion, that the disclosure of your personally identifiable information is necessary to identify, contact, or bring legal action against you if:
- you are interfering with another’s rights or property, including, without limitation, Bidwise Media’s rights or property;
- you are violating any applicable law, rule or regulation;
- necessary or required by any applicable law, rule or regulation; and/or
- requested by authorities in the event of any act of terrorism or instance of local, regional or national emergency.
Bidwise Media may use third-party advertising companies for marketing, advertising and promotional purposes, as well as to serve advertisements to you. Using third-party advertising companies helps us and third-party advertisers better determine which advertisements or content to serve to you. For example, the third-party advertisers may use information regarding your visits to bestkids.com and other Web sites in order to provide advertisements about goods and services, that third party advertisers believe will be of interest to you.
The types of information that may be collected by third-party advertising companies include the following:
- the type of Internet browser you use;
- the type of computer operating system you use;
- the domain name of a Web site you visit, as well as information related to Web sites and Web pages you are viewing when an advertisement is requested;
- whether or not you visit specific pages of bestkids.com or other Web sites;
- the location of your Internet service provider’s point of presence;
- the date and time of a visit to a Web site;
- search keywords passed from another server;
- the number of times you have clicked on an advertisement; and
- other interactions between you and a Web site.
Opt- Out and Changes to Personally Identifiable Information and Use Preferences
You may at any time request a copy of Bidwise Media’s record of your personally identifiable information, change your personally identifiable information or use preferences, or opt-out of Bidwise Media’s use of your personally identifiable information by contacting Bidwise Media via any of the methods set forth below:
- Via telephone: (888) 257-0666
- Via email: [email protected]
Newsletters and CAN-SPAM Compliance
bestkids.com sends only verified, double-opt-in e-mail newsletters, specifically requested by Bidwise Media subscribers. Subscriptions to bestkids.com newsletters are verified by sending an e-mail confirmation to your e-mail address, which requires a positive response before an e-mail address is added to Bidwise Media’s list. bestkids.com is fully compliant with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.
“Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer’s hard drive. Bidwise Media, its external service providers, internal service providers, and third-party advertising companies, may set and access cookies on your computer to track and store preferential information about you. Bidwise Media, and its external service providers, internal service providers, and third-party advertising companies gather anonymous information about you through cookie technology on an aggregate level only. For example, a third-party advertising company may assign a cookie (and a Web beacon, described below) to you, to limit the amount of times you see a particular advertisement or to help better determine which advertisements to serve to you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer.
”Web beacons”, also called single-pixels (1×1) or clear GIFs, are electronic images that allow a Web site to access cookies and help track marketing campaigns and general usage patterns of visitors to those Web sites. Web beacons can recognize certain types of information, such as cookie numbers, time and date of a page view, and a description of the page where the Web beacon is placed. No personally identifiable information about you is shared with third parties through the use of Web beacons.
Internal use of Web beacons
Bidwise Media may use Web beacons internally to count users and recognize users through cookies. Access to cookies helps Bidwise Media personalize your experience when you visit bestkids.com.
Bidwise Media may include Web beacons in HTML-formatted email messages that Bidwise Media or its affiliates or agents send. Including Web beacons in email messages helps Bidwise Media determine your interest in and the effectiveness of such emails.
External use of Web beacons
Bidwise Media may also use Web beacons externally. For example, Bidwise Media may report aggregate information about bestkids.com users, such as demographic and usage information, to its partners and other third parties. Bidwise Media may also include other company’s Web beacons within bestkids.com.
Personally identifiable information you submit to Bidwise Media is password-protected for your privacy and security. In certain areas Bidwise Media uses industry-standard SSL-encryption to protect data transmissions. In the unlikely event that an unauthorized third party compromises Bidwise Media security measures, Bidwise Media will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate such information.
Links to Other Web sites
Access and Use of bestkids.com
bestkids.com is intended to be accessed and used only by adults and is not directed to children under the age of 18. Bidwise Media does not knowingly permit registration or submission of personally identifiable information by anyone under the age of 18.
Questions or Concerns
Governing Law; Arbitration
Judgment upon any award rendered by the arbitrator shall be final, binding and conclusive upon you and Bidwise Media, and your and Bidwise Media’s respective administrators, executors, legal representatives, successors and assigns, and may be entered in any court of competent jurisdiction. Notwithstanding the previous sentence, in no event shall either you or Bidwise Media be entitled to punitive, special, indirect or consequential damages, and both you and Bidwise Media hereby waive your rights to any punitive, special, indirect or consequential damages, including, but not limited to, damages for any loss of profit, revenue or business.
Special Notification for California Residents — Your California Privacy Rights
Individuals who are residents of California and have provided their personally identifiable information to us may request information regarding our disclosures, if any, of their personally identifiable information to third parties for direct marketing purposes. Such requests must be submitted to us at [email protected] or in writing at:
Bidwise Media, LLC.
165 Ponce de Leon Ave. STE 201. SAN JUAN, PR 00917
California privacy rights requests must include the reference “Request for California Privacy Information” on the subject line and in the body of the message and must include the email address or mailing address, as applicable, for us to send our response. This request may be made no more than once per calendar year. We reserve the right not to respond to requests submitted other than to the address specified above.